A mid-sized retail bank in Mauritius was investing in digital and remote banking capabilities but failing to shift customer behavior away from branches.
Despite having both a mobile app and a call center in place, the operating model remained heavily branch-centric.
Strategic objective: reduce branch dependency
- 220,000 customers
- 45 branches still handling >80% of interactions
- Existing app + call center underutilized
- Leading retail bank in Mauritius
- $800 million annual operating income
- 220,000 customer base
- 1100 employees
- 45 branches
The issue was not technology, but execution. Remote channels existed, but performance was poor and processes were not adapted.
Customers attempting to use remote channels were often redirected back to branches, creating frustration and reinforcing old habits.
- Call center acting as a “routing layer” rather than resolution point
- App journeys incomplete, requiring physical follow-up
- Excessive validation and approvals embedded in processes
Baseline performance:
- 65% of remote requests redirected to branches
- Call resolution rate: 54%
- Average handling time inflated by internal escalations
- Remote channel adoption stagnating (<25% of interactions)
Strategy Support
Performance Enhancement Programs
Customer Satisfaction Programs
HR Organization and Employee Satisfaction Programs
| KPI | Before | After | Impact |
|---|---|---|---|
| Remote Resolution Rate | 42% | 81% | +39 pts |
| Requests Redirected to Branch | 65% | 19% | ↓46% |
| Remote Channel Adoption | 27% | 58% | +33 pts |
| Avg Handling Time | Baseline | -35% | Faster resolution |